Whether it is to outperform the competition or maximize personal potential, athletes are competitive by nature. This drive to succeed has fueled an explosion in sports nutrition.
Many food and beverage formulators have turned to U.S. dairy ingredients to develop applications that can help athletic performance. U.S. dairy provides easily-digestible, high-quality ingredients. In fact, consumption of whey protein, in combination with resistance training exercise, is a safe and effective strategy that will help adults build and maintain valuable muscle mass, and preserve health throughout the aging process .
After a workout, consumers are looking for a beverage that offers good nutrition, as evident by recent and projected sales numbers. U.S. sales of sports drinks are expected to grow to $9.3 billion by 2017, representing cumulative growth of more than 34% from 2012 sales1. Choosing high quality dairy ingredients provide the nutrient profile for meeting daily and post-exercise nutrition recommendations.
U.S. consumers are recognizing the value of incorporating more protein into their diets, with 78% of consumers saying protein contributes to a healthy diet2. Furthermore, 88% of consumers recognize that protein helps build muscle3. Incorporating high quality dairy proteins into foods regularly consumed throughout the day can help consumers attain higher-protein diets while maintaining a healthy weight, curbing hunger and enhancing exercise recovery.
Formulas & Recipes
USDEC offers a variety of food and beverage options directed toward helping athletes meet their goals. Whether it's a flavorful smoothie or a protein-packed energy bar, manufacturers can turn to U.S. dairy for the ingredients they need.
Providing a warm escape, this creamy and nutritious drink is a delicious way to wind down after a busy day or intense workout.
When dairy protein is added to a centuries-old beverage like switchel (a vinegar and ginger drink), consumers get a refreshed option with added value.
This snack bar is a convenient way to add whey protein to the diets of on-the-go consumers.
Resources & Insights
Resources and support for development of work out supplement applications are available through USDEC.
Whey protein works well in a variety of applications that women enjoy and find convenient, such as smoothies, isotonics and snack bars. Its neutral flavor and clarity make it ideal for beverages.
For a growing number of consumers, sports drinks are all about providing energy, improving performance and building lean muscle. (Food Business News, August 2013)
An ever-increasing amount of research demonstrates that whey proteins provide the athlete with a number of exclusive benefits.
Recent studies show that consumption of whey protein, in combination with resistance training exercise, is a safe and effective strategy that will help adults build and maintain valuable muscle mass, and preserve their health throughout the aging process.
1Sports drink evolution. Food Business News. Aug. 27, 2013.
2NPD Group, Protein Perceptions and Needs, 2014.
312 Key Trends in Food, Nutrition and Health 2014. November 2013.