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The morning meal occasion represents a powerful market opportunity for formulators, with more than $200 billion spent annually on morning snacks around the globe.1 Create new breakfast products using U.S. dairy that deliver flavor, functionality and nutrition to consumers. A wide variety of U.S. dairy ingredients offered in an array of formats provide functional attributes such as body, browning and texture enhancements to help formulators innovate.

Breakfast Trends

BreakfastFor busy consumers to incorporate breakfast into their routines, providing convenient options are important. In addition, there is a growing need to develop morning solutions that offer better nutrition for the increasing focus on health and wellness.   


Breakfast is the fastest-growing eating occasion, and hectic consumer lifestyle trends demand portable options. Food and beverage product launches fuel consumer demand for on-the-go nutrition. Indeed, 37% of successful new U.S. food and beverage launches tout portability or quick nutrition on-label.2

To establish a niche in the breakfast product market, identify and create nutritious grab-and-go options. The need for single-serve products that are ultra-convenient and at least somewhat healthy remains one of the biggest drivers in food and health.3 With lack of time and lack of desire to eat first thing in the morning cited as the top reasons consumers skip breakfast,1 portable and convenient options have appeal for shoppers who have not regularly consumed breakfast in the past.

Improved Nutrition

Consumers of all types seek to maintain a diet that is high in protein and fortified with a comprehensive selection of nutrients and minerals. The result is a rapid uptick in launches of protein-enriched products, with a 27% increase in 2012.4 Today's sophisticated consumers find dairy protein a high-quality alternative to traditional sources. Diets with high protein content can help promote satiety, curb hunger and preserve lean body mass.

Launches of food and beverage products fortified with nutrients and minerals also experienced a bump, with a 6.8% increase in 2012.4 Formulators use U.S. dairy ingredients to provide applications with a healthy image and fortification with calcium, potassium, riboflavin and Vitamins A, B12 and D.


Get flavor, function and nutrition with U.S. dairy ingredients. The benefits of seven common dairy ingredients are easy to track in the chart below. 


 Cheese (Details)Hydro-lyzed Whey Proteins(Details)Milk Protein Conc.(Details)Nonfat Dry Milk Powder(Details)Whey Permeate(Details)Whey Protein Conc.(Details)Yogurt
Body     yes        
Browning       yes yes    
Flavor Benefits yes yes       yes yes
Neutral Flavor              
Protein Fortification yes yes       yes yes
Sodium Reduction         yes    
Texture     yes yes      
  Cheese Details Whey Details Milk Protein Details Milk Powder Details Permeate Details Whey Details  

Formulas & Recipes

Access U.S. Dairy Export Council prototype formulations for inspiration on breakfast items, including protein-packed and on-the-go foods and beverages to boost protein intake at the morning meal.

Spicy Cheese Scones

Spicy Cheese Scones

Give your scones a savoury twist with these delicious spicy cheese scones that are both buttery and rich in cheese. Serve warm with soup for a wholesome brunch.


Banana Walnut Chocolate Chips Muffin

Banana Walnut Chocolate Chips Muffin

A brilliantly crafted mix of banana, walnuts and chocolate chips, these flavorful muffins will certainly have you reaching for seconds.


Savory Asian Protein Granola

Savory Asian Protein Granola

This savory mix is perfect for consumers looking to capitalize on the adventurous flavor and texture trend. A worldly combination of Sriracha seasoning and soy sauce is complemented with crunch from U.S. whey protein crisps, packing 6g of protein into each serving.


Resources & Insights

Looking for further innovation ideas and technical support? Download the resources below for more information on developing breakfast applications with U.S. Dairy.

Morning Matters

Learn more about consumer morning meal occasion demands and how dairy makes a difference.

Bellying Up to Breakfast

Tactical guidance on the best dairy ingredients for breakfast applications. Includes details on the physiologic benefits of a high-protein breakfast (downloadable).

Whey Protein in Breakfast Foods

Dive into the opportunity to provide consumers with more protein at breakfast and learn how whey protein complements many breakfast staples. 

Breakfast State of the Occasion

In-depth white paper looks at the morning meal occasion market structure, consumer behaviors and best opportunities for products made with dairy.

1The NPD Group/Morning MealScape 2011.
2Category Review, Future of Dairy Dig Sights, Snacking IC, March 2013, slide 17.
312 Key Trends in Food, Nutrition & Health 2014. November 2013. 4Innova Database. Dairies Target Breakfast Opportunities. December 2013.