The expanding appeal of dairy proteins


Consumers continue to seek protein, but may not realize that the quality, not just the quantity, of protein consumed impacts its retention. U.S. dairy proteins-whey and milk-are among the highest-quality proteins available to manufacturers and have a set of benefits that align with consumer needs. Dairy proteins not only blend well with a variety of products thanks to their mild taste and advanced functional properties, but they also assist in helping consumers manage their weight, age healthier, and when combined with caffeine, access a better-for-you energy source.